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Prince William and Kate Middleton team up with Public Health England for new mental health campaign

The Duchess of Cambridge has said today that the ‘extraordinary job’ NHS staff and other frontline workers are doing during the coronavirus pandemic will ‘dramatically change’ how we value them in the future.

Kate said the higher status of doctors, nurses, care home workers, and others will be ‘one of the main positives’ to come out of the crisis which has so far resulted in more than 103,000 cases and 13,700 deaths in Britain.

Her comments came during an interview with the BBC, and Prince William offered advice about maintaining good mental health saying ‘staying connected, staying positive and being able to talk to friends and family is so crucial’.

The Duke and Duchess of Cambridge talked about the coronavirus pandemic as they appeared on BBC Breakfast this morning

The Duke and Duchess of Cambridge talked about the coronavirus pandemic as they appeared on BBC Breakfast this morning

The Duke and Duchess of Cambridge talked about the coronavirus pandemic as they appeared on BBC Breakfast this morning

The Duchess of Cambridge today praised the 'extraordinary job' NHS staff and other frontline workers are doing

The Duchess of Cambridge today praised the 'extraordinary job' NHS staff and other frontline workers are doing

The Duchess of Cambridge today praised the ‘extraordinary job’ NHS staff and other frontline workers are doing 

Prince William offered advice about maintaining good mental health during the interview with BBC Breakfast today

Prince William offered advice about maintaining good mental health during the interview with BBC Breakfast today

Prince William offered advice about maintaining good mental health during the interview with BBC Breakfast today

When the duchess was asked whether the Covid-19 outbreak would fundamentally change who we are and what we value, she replied: ‘Yes absolutely.

‘I think what we’re seeing now is the NHS and the frontline workers are doing the most extraordinary job and that’s really come to the forefront in the last few weeks.

‘And I think it’s going to dramatically change how we all value and see our frontline workers and I think that is one of the main positives that you can take from this.

‘They do an extraordinary job, it goes unrecognised daily and now I think all of us as a nation can really see how hard they work and how vital their work is.’

Prince William and Kate Middleton, both 37, are backing a mental health campaign which will launch to support people during coronavirus pandemic. Pictured, during their visit to the London Ambulance Service 111 control room in Croydon

Prince William and Kate Middleton, both 37, are backing a mental health campaign which will launch to support people during coronavirus pandemic. Pictured, during their visit to the London Ambulance Service 111 control room in Croydon

Prince William and Kate Middleton, both 37, are backing a mental health campaign which will launch to support people during coronavirus pandemic. Pictured, during their visit to the London Ambulance Service 111 control room in Croydon

The powerful film, supported by the Duke and Duchess of Cambridge, portrays a range of people whose lives have been affected by the pandemic. Pictured, children clapping

The powerful film, supported by the Duke and Duchess of Cambridge, portrays a range of people whose lives have been affected by the pandemic. Pictured, children clapping

The powerful film, supported by the Duke and Duchess of Cambridge, portrays a range of people whose lives have been affected by the pandemic. Pictured, children clapping

The Cambridges have provided the narration for a video which will highlight new advice on Public Health England’s (PHE) Every Mind Matters website.

In the video, due to be released on Monday – which is aimed at supporting the country’s mental wellbeing during the coronavirus outbreak, the couple will tell the nation ‘we’re in this together’.

Speaking about what can help people cope with the lockdown, William told the BBC: ‘I think again staying connected, staying positive and being able to talk to friends and family is so crucial and having just some tips and some ideas as to how to tackle some of these strange feelings and difficult circumstances we’re finding ourselves in is really important, just to nudge us through these next few weeks.’

The duke worked as an air ambulance helicopter pilot and has talked in the past about the importance of emergency service workers off-loading their work experiences to preserve good mental health.

Speaking in the short clip, the royals can be heard saying: 'So now, more than ever, Every Mind Matters. There are things we can all do to look after our mental wellbeing at this time.' Pictured, couple holding hands in the short film

Speaking in the short clip, the royals can be heard saying: 'So now, more than ever, Every Mind Matters. There are things we can all do to look after our mental wellbeing at this time.' Pictured, couple holding hands in the short film

Speaking in the short clip, the royals can be heard saying: ‘So now, more than ever, Every Mind Matters. There are things we can all do to look after our mental wellbeing at this time.’ Pictured, couple holding hands in the short film

Every Mind Matters reveals simple steps to help deal with stress, boost your mood and feel on top of things. Pictured, people exercising in the short film

Every Mind Matters reveals simple steps to help deal with stress, boost your mood and feel on top of things. Pictured, people exercising in the short film

Every Mind Matters reveals simple steps to help deal with stress, boost your mood and feel on top of things. Pictured, people exercising in the short film

He spoke about similar concerns for NHS staff looking after critically ill Covid-19 patients.

He said: ‘…I think they take away that pain and that sometimes that fear and loneliness that these patients have to go through, they’re the ones who absorb that and take it home to their families.

‘And I think again, I’ve spoken about the attrition and the daily attrition rate of that happening to somebody is not normal and we’re not super human any of us, so to be able to manage those emotions and that feeling is going to take some time after all this is over as well.’

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